پیش نیازها:
- هیچ پیش زمینه ای لازم نیست. این دوره از مبتدی تا پیشرفته را شامل می شود.
این دوره برای چه کسانی است:
- بازاریابان دیجیتال که علاقه مند به Google Tag Manager هستند.
- مدیران بازاریابی دیجیتال
- مستقلین بازاریابی دیجیتال
- صاحبان وب سایت
- صاحبان مشاغل
- بازاریابان B2B و B2C
- مدیران تولید تقاضا
- دانشجویان تجزیه و تحلیل دیجیتال
- دانشجویان تجزیه و تحلیل بازاریابی

در ادامه با برخی از سرفصل های درسی این مجموعه آموزش آشنا می شویم:
Introduction to Google Tag Manager
• How we have designed this section
• What is Google Tag Manager (GTM) - It's uses and a brief overview
• GTM Account Set Up
• Installing GTM to a Wordpress Website
• Admin Panel Overview
• Workspace Panel Overview
Setting up Tags via Google Tag Manager- Part 1
• How we have designed this section
• Important Update from Google Tag Manager on th 16 Oct,2020
• New version of the Preview and Debug Mode - Overview
• Adding Google Analytics Tag through Google Tag Manager
• Testing Google Analytics Tag on the Website and in Google Analytics
• Adding Twitter Universal Website Tag through Google Tag Manager
• Testing Twitter Universal Website Tag on the Website
• Setting up LinkedIn Insight Tag through GTM
• Testing LinkedIn Insight Tag on the Website
• Setting up Google Ads Remarketing Tag through GTM
• Testing Google Ads Remarketing Tag on the Website
• Setting up Google Ads Conversion Tracking Tag through Google Tag Manager
• Testing Google Ads Conversion Tracking Tag on the Website
• Setting Up Scroll Depth Tracking through Google Tag Manager
• Testing Scroll Tracking Tag on the Website and in Google Analytics
• Adding Custom User Engagement Timer through Google Tag Manager
• Tracking Custom User Engagement Timer Tag on the Website and in Google Analytics
• Tracking Embedded You Tube Videos through Google Tag Manager
• Testing You Tube Video Tag on the Website and as an Event in Google Analytics
• Adding Facebook Pixels through Google Tag Manager
• Testing Facebook Pixel Tag on the Website
• Tracking Element Visibility through Google Tag Manager
• Testing Element Visibility Tag on the Website
• All Button Click Tracking Tag through Google Tag Manager
• Custom Button Click Tracking through Google Tag Manager
• Tracking External Link click through Google Tag Manager
• Setting Up Hotjar Tracking Code through Google Tag Manager
• Setting up Hubspot Tracking Code through Google Tag Manager
Setting up Tags via Google Tag Manager- Part 2
• How we have designed this section
• Exporting and Importing Containers
• Introduction to Data Layer
• Using Data Layer with Google Tag Manager
• Adding Dynamic Data in Data Layer and creating Custom Event in GTM
• Capturing Javascript Error through Google Tag Manager
• Track Ad Blockers as Custom Dimensions in Google Analytics
• Detecting Ad Blockers and showing a message to Ad Blockers
• How to set up Facebook Custom Event Tag through Google Tag Manager
• Tracking Download as Virtual Page Views in Google Analytics
• Vimeo Video Tracking through Google Tag Manager