دانلود Udemy Google Tag Manager Course 2020 - From Beginner To Advanced

پیش نیازها:

• هیچ پیش زمینه ای لازم نیست. این دوره از مبتدی تا پیشرفته را شامل می شود.

این دوره برای چه کسانی است:

• بازاریابان دیجیتال که علاقه مند به Google Tag Manager هستند.
• مدیران بازاریابی دیجیتال
• مستقلین بازاریابی دیجیتال
• صاحبان وب سایت
• صاحبان مشاغل
• بازاریابان B2B و B2C
• مدیران تولید تقاضا
• دانشجویان تجزیه و تحلیل دیجیتال
• دانشجویان تجزیه و تحلیل بازاریابی

در ادامه با برخی از سرفصل های درسی این مجموعه آموزش آشنا می شویم:

Introduction to Google Tag Manager
• How we have designed this section

• What is Google Tag Manager (GTM) - It's uses and a brief overview
• GTM Account Set Up

• Installing GTM to a Wordpress Website

• Admin Panel Overview

• Workspace Panel Overview

Setting up Tags via Google Tag Manager- Part 1
• How we have designed this section

• Important Update from Google Tag Manager on th 16 Oct,2020

• New version of the Preview and Debug Mode - Overview

• Adding Google Analytics Tag through Google Tag Manager

• Testing Google Analytics Tag on the Website and in Google Analytics

• Adding Twitter Universal Website Tag through Google Tag Manager

• Testing Twitter Universal Website Tag on the Website

• Setting up LinkedIn Insight Tag through GTM

• Testing LinkedIn Insight Tag on the Website

• Setting up Google Ads Remarketing Tag through GTM

• Testing Google Ads Remarketing Tag on the Website

• Setting up Google Ads Conversion Tracking Tag through Google Tag Manager

• Testing Google Ads Conversion Tracking Tag on the Website

• Setting Up Scroll Depth Tracking through Google Tag Manager

• Testing Scroll Tracking Tag on the Website and in Google Analytics

• Adding Custom User Engagement Timer through Google Tag Manager

• Tracking Custom User Engagement Timer Tag on the Website and in Google Analytics

• Tracking Embedded You Tube Videos through Google Tag Manager

• Testing You Tube Video Tag on the Website and as an Event in Google Analytics

• Adding Facebook Pixels through Google Tag Manager

• Testing Facebook Pixel Tag on the Website

• Tracking Element Visibility through Google Tag Manager

• Testing Element Visibility Tag on the Website

• All Button Click Tracking Tag through Google Tag Manager

• Custom Button Click Tracking through Google Tag Manager

• Tracking External Link click through Google Tag Manager

• Setting Up Hotjar Tracking Code through Google Tag Manager

• Setting up Hubspot Tracking Code through Google Tag Manager

Setting up Tags via Google Tag Manager- Part 2
• How we have designed this section

• Exporting and Importing Containers

• Introduction to Data Layer

• Using Data Layer with Google Tag Manager

• Adding Dynamic Data in Data Layer and creating Custom Event in GTM

• Capturing Javascript Error through Google Tag Manager

• Track Ad Blockers as Custom Dimensions in Google Analytics

• Detecting Ad Blockers and showing a message to Ad Blockers

• How to set up Facebook Custom Event Tag through Google Tag Manager

• Tracking Download as Virtual Page Views in Google Analytics

• Vimeo Video Tracking through Google Tag Manager